If your business is to succeed, it’s vital that you move with the times. Nowadays, it’s not enough to have a static website. This might have worked ten years ago, but now you need a site that is well designed, clear, concise, compatible with digital devices and has a simple navigation structure. It should also generate new leads for your company and make you stand out in a competitive marketplace. It’s one of the most important things a 21st-Century company can have, and here are five signs that you might need a new one.
Web-users have a reasonably short attention span, so your website needs to hook them in immediately. On-page SEO is a great way of doing this, but you need to make sure your site can be found by the search engines for this to be effective. You need to ensure that each URL and page title is relevant to each page, and you also need to make sure that your body copy is relevant to the topic you’re writing about. This is done by placing keywords strategically throughout it. If you fail to do this, then you will not appear relevant to the search engines, and you’ll rank low in their results.
A poor site map structure will also leave your viewers searching for that ‘escape’ button. Your navigation system needs to be clear and take your customers directly to the information they’re looking for. If they have to work hard to navigate around your site, it’s likely they will move onto a competitor’s site very quickly.
A website is a good way of making a first impression to your customers, so it’s important that you get it right. If your website is slow, poorly designed and outdated, then potential clients may think that these traits are representative of your company, and you may lose business as a result. Customers will often search the internet to find out more about a company before they commit to their services, so you need to make sure that your site does your organisation justice.
Mobiles and tablets now make up over half of all online sessions, so can you really afford not to accommodate for this market? You need to ensure your website loads quickly and looks great on mobile platforms so that your business can stay up-to-date with these changing consumer habits. However, it still needs to have all of the information that your desktop site contains. If your website is unable to do these things, you need to think about a redesign. Otherwise, you could miss out on a large audience segment. What’s more, Google’s algorithm actually pushes you down the search rankings if you lack a mobile-friendly site.
Technology can change quickly, and it’s likely that your business needs and marketing strategies have altered over the years, too. If you’re trying to shoehorn content from a new marketing strategy into an old and outdated navigation system, then you risk harming the relevancy of your entire website – and this could seriously impact on your user experience. If you’re finding that your current navigation system cannot keep up with the direction your business is heading in, then it’s time for a redesign.
You need to manage your website in-house in order to make changes to your site quickly and identify areas for improvement. A simple and intuitive CMS like WordPress lets you add new content in seconds – both in text and multimedia formats – meaning you can keep up with the demands of your customers with ease. Not only can you schedule posts for different times of the day to maximise their reach, but you can also optimise your website for search by creating keyword rich titles and subheadings. With a huge world of SEO capabilities at your fingertips, your business could fall well behind your competitors if you do not use a CMS.
However, there are multiple CMS platforms on the market, and it can be difficult to know which is best suited to your business needs. The web design team here at Outlines Design will be able to take you through the capabilities of each one, and we can even design a bespoke and responsive website on your chosen platform that will help your business grow both now and in the future.
December 15, 2016, Jack