Running a recruitment agency can be challenging, but by utilising social media, you can boost your website’s organic traffic, increase your leads and create a more engaged, quality recruitment service.
Unless you are a specialist agency, the chances are that you’ll have two potential customers for your services – businesses and organisations looking to outsource their recruitment, and job seekers who want to find new opportunities in their fields. Rather than trying to tackle two entirely separate audiences using a single Twitter profile or Instagram feed, consider creating separate handles for businesses and job seekers, or instead use different networks to target individuals accordingly.
For example, you may decide to use LinkedIn to connect with business leaders, while Facebook could be a more appropriate channel for finding talent to fill vacant positions. The key is to experiment, so play around and see what works for your business and your audience.
Getting in touch with individuals one on one is sometimes a great way to drive traffic and boost leads to your company. You could, for example, use LinkedIn to source appropriate candidates for a position you’re trying to fill, or you could tweet local managing directors to get an idea of whether or not they would be interested in using your services. However, each approach should be truly unique, and relying on automated messages or thank you tweets just won’t cut it. The personable you can make your approach, the higher your chances of success.
We’ve already spoken about the reasons why recruitment agencies should blog, and connecting your blog to your social media channels also makes sense. Tweet out your latest posts, schedule content in advance to keep a steady flow of updates on your channel, and you should see that your website’s organic traffic is rising. Indeed, social media can affect your SEO, so it makes sense to combine your efforts to create an effective content marketing strategy.
One of the biggest social media trends in 2016 was visual content like images, GIFs and videos, so use multiple forms of media to engage with your audience. Whether you hire a graphic designer to create unique one-off content for you to use on social, or you just repost information and media from industry, it’s easy to make your social channels appear more engaging and informative. The more followers you get, and the more engagement you get from your audience, the more traffic you will be able to drive back to your website.
Getting into the psyche of your audience is the only way to engage with them, so take some time out to research the goals, aspirations and attitudes of your potential customers. Use engaging language, consider GIFs and emojis, and try to break down the barrier between company and client.
There’s little point in a social media strategy without a well-designed website. Rely on Outlines Design for recruitment agency web design, and don’t hesitate to get in touch with a member of the team if you have any questions.
January 2, 2017, Jack