It’s the year 2016, and a lot of things have changed in the last 5-10 years alone with regard to web design and in particular, recruitment web design.
Recruitment agencies may consider the needs of their candidates and employers to be central to what they do, but this isn’t always reflected in how their site has been designed. So with no further ado, here are 10 things that make a recruitment agency site truly great in 2016.
If we’ve said it time and time again, it’s for a good reason – responsive design really is essential for recruitment agencies.
More and more people are browsing for jobs on their smartphones and tablets, perhaps during their lunch hours, so your site design needs to readily adapt to the size of their screen to ensure the best possible user experience.
We are all attracted to visually pleasing things – that’s just the way the world is.
People associate good looks in a website with quality, and the great news is that with minimalist web design very much in vogue, you no longer need to spend a fortune to benefit from a site that resembles those of much bigger and longer-established agencies.
Not all recruitment agencies decide to advertise jobs on their site, often depending on what kind of agency they consider themselves to be – but if you do, it can add significant value to your site.
Job boards may be seen as ‘old hat’ by some, but they definitely haven’t gone away, and displaying your jobs front and centre on your site, together with a means of contacting you, is a great way to attract concrete interest in your roles from ‘passing traffic’.
Your recruitment site isn’t a book – there’s a golden opportunity here to engage visitors with a broad range of compelling media.
Sure, text always plays a key role on any effective recruitment site, but so do the likes of photos, audio, videos and infographics. A broad sweep of multimedia on your site helps to stimulate all of your visitors’ senses and make your site more memorable for the right reasons.
If you have great free resources for employers or candidates to peruse on such subjects as how to approach an interview or the tools that are best for hiring the best talent, it’s only natural that you would want something in return, right?
This is the principle behind the ‘ethical bribe’, which is why so many reports and similar resources on the leading recruitment sites can only be accessed when you submit a few details like your name, company and email address (for example).
Google loves to see fresh, relevant content, which really can make a massive difference to your search engine rankings.
Let’s face it – without a dedicated blog or news section, the likelihood is that you simply won’t have the time or excuse to post regular new content to your recruitment site, thereby threatening its online prominence. So, make sure you definitely have one.
For many online recruitment agencies, it’s that first step to ensuring a truly engaging site that is the hardest, whether due to a lack of time, money or initiative.
Whatever – contact Outlines Design today, and you’ll discover the surprising ease and speed with which you can have a brand spanking new recruitment site that really does get the results you need.
August 3, 2016, Gavin