A beginner’s guide to digital marketing for start-ups

A beginner’s guide to digital marketing for start-ups

When considering launching a new business, you may feel overwhelmed by the amount of tasks you have to carry out. As well as managing a team of individuals and organising your finances, you’re responsible for networking, business development and preparing for launch – and that’s without mentioning your digital marketing strategy. To offer assistance, we’ve put together some of the most effective methods of boosting brand awareness online and starting your business with a bang.

Make your website count

Every part of your digital strategy revolves around your website, so make sure that you put the time and effort into a high-quality ‘hub’ for your business. Following similar design trends to that of your competitors makes sense, as does conduct market research to find out what potential customers are looking for. If you’re not into web design or you’re just too busy to put together something that’s going to sell your products or services, contact the web design experts at Outlines Design.

The more information you can offer to your visitors the better, so take the time to write quality pages for your website. Look at what your competitors are doing, and follow a similar strategy with pricing, features and services pages. Vague one-page websites will struggle to rank well on Google, so take the time to build a website that sells your brand in the best possible way.

Use social media to your advantage

It’s important to establish your brand on social media before you launch your business – the more engaged you are with your audience, the more likely they are to invest. Set up channels on all of the popular social networking channels to protect your brand name, and personalise your profiles with cover images and high-quality avatars and profile photos. Complete as much of your profile as possible, and post relevant, unique content regularly to keep your audience engaged.

Build a mailing list

If you want to get leads before your business is up and running, then an email list is a great place to begin. Sign up using a service like Aweber or MailChimp and add an opt-in form on your landing page so that potential customers can express their interest. Some offer free downloads as a carrot for signing up, so consider putting together a whitepaper or useful resource to offer on signup.

Focus on content

Content marketing is essential for any digital business – on WordPress alone, over 65 million blogs are posted every single month. The key to building rapport and boosting your search engine rankings is to post quality, relevant content for your customers, whether help guides or industry news.

Promote your blog posts on social media, set up syndication to boost your reach and remember to repurpose your content into other multimedia formats – like infographics and videos – to make the most out of your time investment.

If you take advantage of these marketing strategies from the beginning of the startup process, you will be able to achieve success online. As you grow and develop your brand, you may decide that a particular digital marketing technique is more effective than another, so don’t be afraid of experimenting and setting up reputation monitoring to see what works best for you.

December 15, 2016, Jack

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