The internet has made looking for a job easier than ever. With thousands of online recruitment agencies all claiming to be the best, not to mention the range of global job websites with multi-million-pound adverting campaigns, finding your place as an online recruiter can be challenging.
Although delivering a quality service and posting the right jobs is an essential part of a recruitment agency, having a great-looking recruitment website and a strong brand image is even more important. At Outlines Design, we’ve rounded up five reasons why we think image is everything.
A great-looking website and brand imagine offers connotations of success and reliability – after all, you wouldn’t want to trust something as important as a new job offer with a company which has a poorly designed website. By getting the basics right and showing off a strong brand image, you’ll give your customers the confidence to choose you.
Increasing competition from global recruitment firms, such as Indeed and Monster, means that your brand is more important than ever. If your brand doesn’t stand out, people won’t remember it.
Although you want to help your customers land the job of your dreams every time, the chances are some will be back to look for another opportunity in the future. It’s critical in marketing to create and reinforce positive brand memories through every step of the process, and your agency brand will be the first step many job seekers will take.
If you can attract more candidates to your website because of a strong brand, then you’ll be able to find the right match between employer and job seeker in double-quick time, improving the service you offer to both parties.
Of course, investing in a new look website and brand refresh can be expensive, but once you’ve made the initial investment, you should be able to see serious return. By crafting the right image that you are an agency that can guarantee a job, people will be more likely to sign up for your services organically, and you won’t need to spend as much driving visitors to your website.
If you need help designing a great looking website or new business brand that can meet your needs, trust the experts here at Outlines Design.
September 3, 2016, Jack