As an online recruitment agency, your website needs to simultaneously appeal to two audiences. On one hand, you need to be able to attract the right candidates to your website – whether that’s for filling vacant positions or upselling your agency services. On the other, your website needs to convey a professional and reliable brand message that businesses want to engage with. But how do you find the right balance between the two?
If you want to encourage customers to choose your agency, then you need to start with a well-designed website. By focusing on a professional, engaging landing page and ensuring that your website has been optimised for mobile and desktop, you’ll be able to welcome both clients and candidates to your website easily.
Offer clear calls to action, have distinct sections for the different services you offer and find the right balance between professional and personable – after all, clients are more likely to choose you if they can see your candidate hiring process in action.
When it comes to getting email addresses and building a mailing list, offering a freebie is a great place to start. Whether you write a whitepaper or offer a discount code, you’ll soon be able to build up a strong mailing list and then target your marketing depending on the needs of the individual – whether that’s a candidate or a client.
The adage of ‘content is king’ certainly rings true when it comes to building your website and increasing your organic traffic from search engines. We have already spoken at length about why recruitment agencies should blog, but the benefits include improved SEO and a chance to share your success stories and build customer trust.
Dependent on your scale and budget, you may even decide to launch two blogs – one for your clients and one for your candidates – to maximise the effectiveness of your marketing.
When it comes to spreading the messages of your website, then social media is the ultimate platform to utilise. Whether you set up a Facebook page or you start tweeting, focus on regularly posting your content – whether that’s blog posts or services pages – to keep your brand in the minds of potential customers.
Sometimes, even the most well-designed websites can struggle to generate the right kind of traffic. One of the fastest ways to get eyeballs on your website is to pay for traffic, through services such as Google AdWords or Facebook Ads.
Advertising is one of the most cost-effective ways of generating business leads and allows you to carefully target a specific demographic profile of your ideal client or candidate. That way, you will not only be able to drive more visitors to your website, but you will more effectively be able to find the right candidates for the vacant positions you advertise.
If you would like assistance with your recruitment agency web design, then don’t hesitate to get in touch with the team at Outlines Design today. With years of experience in designing for recruitment agencies, you can rely on us to deliver a unique, user-friendly website that performs time after time.
September 18, 2016, Jack