Making your website Google-friendly can be challenging – especially when you’re also responsible for blogging, social media and running your business. However, with a whole myriad of free tools available, it can be easy to boost your rankings and enjoy increased organic traffic to your website. Below, we’ve put together five of our favourite SEO plugins for WordPress.
Yoast is one of the most downloaded WordPress plugins of all time – and rightly so. Offering a comprehensive solution to your search engine optimisation needs, this plugin is ideal for both beginners, and those who already have a keen eye for producing well-optimised content for Google.
You can use this plugin to add keywords, SEO titles and meta descriptions to each of your website’s pages and blog posts, and you can also customise meta for your homepage, archive, category and tag pages. With Twitter Card integration, auto-sitemaps (see these sitemap examples) and Open Graph metadata included, you’d be a fool not to use Yoast SEO as part of your search engine optimisation strategy.
When you link back to a website in a blog post, you pass on some of your website’s authority to the external website you’re referencing. In some cases, you may not want to do that – and with the Rel Nofollow Checkbox plugin, you can prevent passing on ‘SEO link juice’ to questionable websites.
This plugin is simple. It works by adding a checkbox to the ‘insert link’ popup that you use when you’re linking on WordPress – making the entire process as simple as checking a box!
Search engine optimisation isn’t just about having the right metadata and including keywords in your content – factors like responsive design, text-to-HTML ratio and the correct header tags are also taken into consideration. Page speed is another signal used by algorithms to rank websites on Google, so ensuring that your web pages are fast is essential.
The W3 Total Cache plugin is one of the most powerful caching plugins available on WordPress, offering compression, minification, browser caching, image optimisation and more. The boosted speed of your website is not only good for SEO, but for your visitors and your server load.
With more than 2.3 billion active users on social media, optimising your website for social media is essential. While you may be familiar with the term search engine optimisation, social media optimisation (SMO) is less common. With the WP Social SEO Booster, you can prime your content for social media platforms – like Twitter and Facebook – to help you stand out from the crowd.
Social media sharing buttons, Facebook Open Graph tags, Twitter metadata, Google authorship and microdata are just some of the key features that are required for strong social media optimisation. This plugin offers everything you need to get ahead on Twitter and Facebook in just a couple of clicks – and it integrates with plugins like Yoast for maximum efficiency.
With an impressive 63% of all Google Image Search clicks turning into website traffic, it makes sense to optimise your images to the best of your ability. Whether you run a photography studio or you just add images to your blog posts, the SEO Friendly Images app can help.
This app will automatically update all of your images with the correct ALT and TITLE attributes to boost your website’s search engine optimisation. Not only is this good for the overall SEO benefits to your website, but it also makes your website W3C and XHTML valid.
There you have it – just five of our favourites. At Outlines Design, all of our websites are designed with search engine optimisation features baked in for your convenience. Find out more about our quality web design services today.
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