Whether you’re starting a new business or taking it online for the first time, building a brand can be tough. But once your brand has been cemented, the next step is to maintain it and ensure it remains active online. Social media and blogging are great ways to keep your business current and fresh, and it is possible to use such tools to develop closer relationships with customers. Below, we’ve rounded up some of the key reasons why keeping your brand active online is essential.
In our ever-digital world, it is expected of brands to be active online. Failure to maintain your brand online will result in reduced levels of customer trust and engagement, which will hit you hard in the long term. For example, clicking onto a Facebook page that hasn’t been updated in six weeks rings alarm bells as a customer – is the brand still operating? Why aren’t they engaging with me?
Regardless of how you choose to be more active with your online brand – either through blogging or using social media – your efforts should come with a boost to traffic and search engine rankings. A strong SEO strategy with regular blog posts can bring in leads from Google, but of course, it is essential that you have a well-designed website to make sure potential clients stick around.
If Twitter is your thing, then make sure you use it to your advantage. A recent study by Social Media Examiner has highlighted that 75% of marketers saw increased traffic with using social media marketing regularly, so it makes sense to develop a social media strategy that delivers.
If you want to increase sales, then being an active brand is essential. A HubSpot study recently saw that 77% of B2C and 43% of B2B companies had found new clients on Facebook, so engage with social media if you want to generate results. Not only can you use the platform to find new customers, but you can also interact with your existing clientele and keep them happy.
Social media techniques, like participating in ‘Twitter hours’, is a great way for you to learn things about your industry from both competitors and your customers, so use the wealth of information online to your advantage while engaging with your followers online.
The more active your brand is online, the less you’re going to have to spend on marketing yourself. By focusing on building strong social followings, making the most of a blog and keeping your website up-to-date and fresh, you’ll reap the rewards in the long term.