For many businesses, investing in a website can seem expensive. It is possible to save money by using an online site builder, but this usually results in a less-than-impressive design that customers will avoid. Just like your business brand, your website needs to reflect your core values, products and services, so the benefits of developing a custom website are endless. Below, we’ve rounded up some reasons why we think custom web design is essential to any modern business.
Custom web design shows that you mean business. Not only does it allow you to develop a brand image that works both online and offline, but it gives offers personality and consistency.
The way your website looks will determine whether customers want to stick around, so it is essential that you offer them something that works.
When managing your own website, the hard work doesn’t really begin until it’s up and running. If you are not familiar with web design and management, then working with a web design agency, like the team here at Outlines Design, will serve you well. When it comes to developing a professional online brand, it makes sense to work with professionals who can develop your website.
Although many small businesses in the UK still don’t have a website, there has never been more competition on the web. When it comes to your own website, investing in a custom design will help set you apart from competitors – after all, who’d want to have a website almost identical in style to a competitor? Free templates or design often signify poor quality, so making an effort to deliver a great-looking website will improve your competitiveness.
If you work with a free web provider or builder, you’re likely to be limited to what you can do. For example, you won’t be able to add new pages easily or customise your design beyond their pre-installed templates. With a custom designed website, you’ll be able to choose exactly what content you want to showcase on your website, and how you’d like to display it.
A custom web design is good for SEO. Not only can you ensure that your SEO has been fully customised to your business needs, but you can optimise your website to maximise its impact on search engines and drive visitors to your business.