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The Benefits of Custom Web Design

For many businesses, investing in a website can seem expensive. It is possible to save money by using an online site builder, but this usually results in a less-than-impressive design that customers will avoid. Just like your business brand, your website needs to reflect your core values, products and services, so the benefits of developing a custom website are endless. Below, we’ve rounded up some reasons why we think custom web design is essential to any modern business.

It’s good for your marketing

Custom web design shows that you mean business. Not only does it allow you to develop a brand image that works both online and offline, but it gives offers personality and consistency.

The way your website looks will determine whether customers want to stick around, so it is essential that you offer them something that works.

You’ll get professional help

When managing your own website, the hard work doesn’t really begin until it’s up and running. If you are not familiar with web design and management, then working with a web design agency, like the team here at Outlines Design, will serve you well. When it comes to developing a professional online brand, it makes sense to work with professionals who can develop your website.

High quality and unique

Although many small businesses in the UK still don’t have a website, there has never been more competition on the web. When it comes to your own website, investing in a custom design will help set you apart from competitors – after all, who’d want to have a website almost identical in style to a competitor?  Free templates or design often signify poor quality, so making an effort to deliver a great-looking website will improve your competitiveness.

Gives you more control and flexibility

If you work with a free web provider or builder, you’re likely to be limited to what you can do. For example, you won’t be able to add new pages easily or customise your design beyond their pre-installed templates. With a custom designed website, you’ll be able to choose exactly what content you want to showcase on your website, and how you’d like to display it.

Good for SEO

A custom web design is good for SEO. Not only can you ensure that your SEO has been fully customised to your business needs, but you can optimise your website to maximise its impact on search engines and drive visitors to your business.

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Jack

July 27, 2016
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What they say...

Gavinder Pawar, Director at Loop Resourcing Solutions
5 stars

Shown themselves to be flexible in making sure everything is right with the website.

Gavinder Pawar, Director at Loop Resourcing Solutions

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants
5 stars

Immediately understood my brand and target market.

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants

Kathrin Sreetharan, Director at London Mortgage Partners
5 stars

Amazing quality service from Outlines Design, our social media is now fully up and running with our website exactly the way we visioned it. I would highly recommend.

Kathrin Sreetharan, Director at London Mortgage Partners

Julia Hendrick, Director at Socium Search
5 stars

A real understanding of what we wanted to achieve from our new website, fantastic ideas and made our website come to life.

Julia Hendrick, Director at Socium Search

Amir Rasool, Director at Sumner & Scott
5 stars

We have developed a great working relationship and I look forward to working together more as I grow.

Amir Rasool, Director at Sumner & Scott

Jonathan Sallis, Director at Mercury Hampton
5 stars

The website Jonny created was amazing and reflected exactly what we wanted.

Jonathan Sallis, Director at Mercury Hampton

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