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Why blogging is important for growing your business

Content is king. At least that’s what many of the world’s biggest SEOs and digital marketers say. However, when it comes to building a brand for your small business, is content really all that important? Below, we’ve put together some of the benefits of blogging regularly.

You can drive traffic to your website

Your blog offers a unique opportunity to create relevant content that your audience will enjoy. Many businesses use content marketing as part of their digital marketing strategy, allowing them to drive traffic back to their websites by writing engaging, high-quality posts. Whether you write about industry-related news, offer helpful tips and tricks, or you share success stories around your business, it’s easy to succeed.

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You can increase your search engine optimisation

The chances are that your website is static – your homepage and other content will remain the same throughout the year. Your blog, on the other hand, allows you to post relevant, fresh content on a regular basis – and you can use keywords in your article to rank on search engines. Use tools such as SEMRush and Google Trends to find unique keywords to use in your blog posts, and think outside of the box rank highly

You can position yourself as an industry leader

If you want to build trust, rapport and reputation within your industry, maintaining a blog is one of the best ways to go. Well-written content demonstrates that your company knows what it’s doing – and posting content that connects to your audience can cement you as an ‘industry leader’. The more trust you build, and the more value you can give to your audience every time they visit your website, the more likely they are to come back and consider investing in your products or services.

You can develop customer relationships

Social media is one of the best ways to connect with your audience on a deeper level, but blogging can be just as powerful.

If you want to make your blog a hub for your customers, you could even consider featuring customer testimonials and success stories

There you have it – just some of the benefits of blogging on a regular basis. Whether you’re new to blogging or your website hasn’t been optimised for blog posts, don’t hesitate to get in touch with Outlines Design. We offer bespoke web design and create websites using the WordPress content management system, giving you out-of-the-box blogging software to grow your brand and climb search engine results pages.

 

Jonny Miller

Jonny Miller

October 10, 2017
Connect with me on LinkedIn

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