What's dangerous is not to evolve.

- Jeff Bezos

Brand
Evolution

Designed for highly ambitious recruitment agencies looking to grow and scale by positioning themselves as an industry leader.

Packages start from £10k + VAT.

The initial phase of the project involves us immersing ourselves in your world, and developing a clear understanding of your brand landscape, current and future position in the market, as well as your clients’ wants and needs.

This is achieved using an array of research tools, including customer surveys, website analytics and marketing data, with the outcomes designed to establish plans for the next phase, ‘direction’.

  • Kick-off meeting
  • Brand consultation
  • Brand audit
  • Competitor review
  • Customer survey
  • Marketing data analysis
  • Keyword research
  • SWOT analysis
  • Project timeline

This phase utilises the findings from our ‘discovery’ phase to establish options for brand direction and produce initial concepts for how your business can be presented both visually and verbally.

These concepts will then be presented to you, along with our research, for review and feedback, with the outcomes designed to pin down a definitive brand direction to take into the next phase, collateral.

  • Brand narrative
  • Mission statement & values
  • Two visual identity concepts
  • Media suite recommendations
  • Website spec & sitemap
  • Marketing opportunities
  • Launch strategy proposal
  • Brand presentation

Once a brand direction is in place, it’s time to create the collateral required for both short and long-term production.

We will work collaboratively with you to produce final versions of all of the verbal and visual aspects, from logo variations and media suite to website content and marketing communications.

This collateral can then be applied to all brand assets moving forward, to ensure continuity and consistency across all media.

  • Brand guidelines
  • Core assets
  • On-site photoshoot
  • Social media artwork
  • Ad design
  • Email signatures
  • Website content
  • Website design
  • Launch event proposal
  • SEO roadmap
  • Collaboration calls

This phase brings everything together, combining all of the visual and verbal aspects of your brand to create all of the products and solutions you require to rollout your brand.

This phase is also heavily collaborative, with several opportunities for you to review and provide feedback to ensure everything is right ready for the final phase, launch.

  • Website development
  • Ad campaign setup
  • Canva setup
  • Launch event coordination
  • Collaboration calls
  • Third party liaison

We will fully manage all aspects of your launch – website, social media, email, ads, events etc.

Once the brand has been launched, we will arrange a handover & debrief call with you to pass on any assets you wish to manage longer-term, and also go through a review of the process and any changes you would like to make when working together moving forward.

  • Website launch
  • Social media rollout
  • Email marketing rollout
  • Ad campaign rollout
  • Launch event delivery
  • Handover & Debrief
  • Website hosting
  • SSL certificate (https://)
  • Website security software suite
  • Content delivery network
  • Fully managed domain settings
  • Elementor Pro page builder tool
  • Ongoing performance reviews
  • Daily website backups
  • Monthly software updates
  • Telephone, email & chat support
  • Guaranteed response times
  • Content edits
  • Design edits
  • Custom on-site job board
  • Optimisation for Google Jobs
  • CRM / ATS integration

Website
Evolution

Designed for established recruitment businesses looking to take their online presence to the next level.

Packages start from £2k + VAT.

  • Multiple style board options
  • Multiple website design concepts
  • Multiple additional custom page designs
  • Advanced animation & motion design
  • Stock image library
  • Multiple custom page layouts
  • Multiple custom index pages
  • Multiple custom forms
  • Multiple custom popups
  • Multiple custom post types
  • Multiple custom taxonomies
  • Kick-off meeting
  • Project timeline
  • Collaboration calls
  • Third party liaison
  • Debrief & handover
  • Website hosting
  • SSL certificate (https://)
  • Website security software suite
  • Content delivery network
  • Fully managed domain settings
  • Elementor Pro page builder tool
  • Ongoing performance reviews
  • Daily website backups
  • Monthly software updates
  • Telephone, email & chat support
  • Guaranteed response times
  • Content edits
  • Design edits
  • Custom on-site job board
  • Optimisation for Google Jobs
  • CRM / ATS integration

Trusted by...

Our
Work

Brand Evolution
Brand Evolution
Brand Evolution
Website Evolution
Website Evolution
Website Evolution

James Adams

Brand Evolution project for technology, change & digital recruitment partner.

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James Adams

Aims & Objectives

To develop a brand strategy along with the clients' visual and verbal identity and coordinate a relaunch via a new website, social media and other supporting marketing channels.

Existing Brand Landscape

The state of play before the project commenced...

Existing Brand Landscape

Strategy & Approach

An overview of the proposed services we would be delivering and where they fit into the big brand picture...

Strategy & Approach

Direction

Chosen creative direction and rationale...

Direction

Production & Collateral

Supporting digital artwork to be used across various platforms...

Production & Collateral

Launch Strategy

The launch was a phased approach with the initial rebrand rollout involving the website and social pages, with a view to us continuing to work with the client long-term on future phases and additional brand touchpoints.

Outcome & Ongoing Support

The project resulted in James Adams focussing more attention on their wider visual brand image and as a result, having more effective, meaningful and consistent communication with clients and candidates alike.

We continue to work with James Adams on their website and brand touchpoints as they carry on their success in the technology, change and digital space.

Endorsement

Adam Straker

Director

"Quite simply, Outlines Design are fantastic and we'd highly recommend them."

EC3 Associates

Brand Evolution project for niche but ambitious search partner specialising in Salesforce recruitment.

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EC3 Associates

Aims & Objectives

To develop a brand strategy along with the clients' visual and verbal identity and coordinate a relaunch via a new website, social media and other supporting marketing channels.

Existing Brand Landscape

The state of play before the project commenced...

Existing Brand Landscape

Strategy & Approach

An overview of the proposed services we would be delivering and where they fit into the big brand picture...

Strategy & Approach

Direction

Chosen creative direction and rationale...

Direction

Production & Collateral

Supporting digital artwork to be used across various platforms...

Production & Collateral

Launch Strategy

The launch was a phased approach with the initial rebrand rollout involving the website and social pages, with a view to us continuing to work with the client long-term on future phases and additional brand touchpoints.

Outcome & Ongoing Support

The project resulted in EC3 Associates being able to better connect and communicate with their clients and candidates, as their clear verbal and visual style gave them the confidence to speak about their brand. This has led to them forging better working relationships which has enabled further growth.

We continue to work with EC3 Associates on an ongoing basis to support their upward trajectory.

Endorsement

Ted Hosty

Director

"Jez & Jonny were clearly intent on getting to know us and how we work from the start. They looked closely at how we work and the values we believe in and used these to reposition and define ourselves in a very competitive sector. Jez then presented ideas and designs that brought all the thinking to life. The result is that we can speak with confidence when explaining our offer. We also have a bold and clear style to gain attention and connect with our clients and candidates. The concepts, the story, the execution and the whole process have had an enormous impact on the team. This is as we progress to our next level of growth."

Trinity House Group

Brand Evolution project for ambitious, forward-thinking search partner specialising in Board, Transformation & Finance.

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Trinity House Group

Aims & Objectives

To develop a brand strategy along with the clients' visual and verbal identity and coordinate a relaunch via a new website, social media and other supporting marketing channels.

Existing Brand Landscape

The state of play before the project commenced...

Existing Brand Landscape

Strategy & Approach

An overview of the proposed services we would be delivering and where they fit into the big brand picture...

Strategy & Approach

Direction

Chosen creative direction and rationale...

Direction

Production & Collateral

Supporting digital artwork to be used across various platforms...

Production & Collateral

Launch Strategy

The launch was a phased approach with the initial rebrand rollout involving the website and social pages, with a view to us continuing to work with the client long-term on future phases and additional brand touchpoints.

Outcome & Ongoing Support

The project gleaned many positive changes for Trinity House Group, from improved engagement with clients and candidates, all the way through to the implementation of a clear culture and philosophy internally - all of which have led to steady and consistent short-term growth.

Longer-term, we are continuing to support Trinity House Group in their pursuit to position themselves as the leading search partner within their space. A goal they’re well on their way to achieving in the foreseeable future.

Endorsement

Liz Gilliver

Director

"Thanks Jonny for all your help with our website, it is amazing!! Thanks also for being so patient with us!! Trinity House Group would definitely recommend Outlines Design!!"

Julie Smyth

Director

"Jez’s ability to examine, understand and question our world before providing creative direction and insight has been quite remarkable and exciting for all of us! We continue to work closely together as our brand develops."

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