All businesses want to offer something unique. The more original you can be, the greater your chances of success – and the easier it will be to market yourself. Below, we’ve rounded up six of the best ways to make your business stand out online.
There are thousands of premade WordPress themes available for you to download from the internet, but you’ll struggle to stand out if your website looks like everyone else’s. By investing in custom web design, like the bespoke web design services offered here at Outlines Design, you’ll be able to create a splash and stand out in a crowded marketplace.
In business, personality is important. Developing a strong brand identity can help you differentiate from competitors and provide something unique. Jeff Bezos, the founder of Amazon, said that “branding is what people say about you when you’re not in the room”, so get into the strengths, passions, purpose and values of your company. Would your clients prefer to engage with you in a quirky, informal manner, or does your industry require your company to be professional and responsible at all times?
The chances are that you already know about the importance of social media – it’s one of the best ways to connect with your audience, boost brand awareness and drive traffic to your website. But how well are you using platforms like Facebook and Twitter? Instead of auto-publishing new blog posts and tweeting special offers, set up a social media calendar and tweet engaging, highly-targeted content every day. The better you can make your social media presence, and the more original you can be with publishing content and ideas, the more you’ll be able to stand out.
We’ve already talked about the importance of blogging, and when it comes to standing out from the crowd, building a content marketing strategy makes sense. By blogging regularly and posting engaging, relevant information, you can become a ‘resource hub’ for customers and industry specialists – which, in turn, will boost your reputation and help you secure sales. Plus, the more content you write, the higher your chances of ranking on search engine results pages (SERPs) and enjoying the benefits of free, organic traffic.
With 77% of all UK shoppers consulting review sites before making a purchase, it makes sense to monitor your presence on industry-specific platforms. Respond to all reviews – both positive and negative – and implement a strategy to reduce the number of negative reviews you receive. If, for example, you run a hotel, you should aim to contact customers about their negative experiences and offer to put things right. Freebies, discounts and explanations can be enough of an incentive for customers to retract negative statements, but never buy fake reviews to boost your reputation – it could cause more harm than good.
This point is perhaps more relevant for start-ups than it is for well-established business, but having the confidence to take risks with your digital marketing can often pay off. Whether that’s a unique marketing strategy, a controversial blog post or an unconventional logo, there’s nothing wrong with experimenting and seeing what works for your business. Following the rules and sticking to industry standards certainly has a time and a place, but for more trivial parts of your business, there’s nothing wrong with trying something new.
However you choose to stand out, don’t forget to start with a well-designed website, like the ones we offer at Outlines Design. If you’re launching a new business and want to get ahead, check out our business starter kit, which consists of brand development, a content-managed website, business cards, social media designs and free web hosting.