People have gone crazy with the popups in recent years, and in 2019, it’s become an epidemic, where companies want to push things into their users face so bad that they’re willing to compromise their whole website experience.
It seems like every time I open a blog article or a news story these days, I’m being asked for my details to sign up to X, Y & Z. I’m a first-time user to a lot of these sites, so how do I even know I want to sign up to your newsletter if I haven’t even seen any of your content before? The whole thing is absurd.
It’s not just newsletter sign-ups either. Since GDPR, there have also been numerous cases I’ve seen of popups for users to review policies and/or select their cookie preferences prior to being able to access the page. All of that is completely unnecessary, and just delays that user from accessing the content they want to see.
Live chat on a website is extremely useful, and something I use regularly with companies I deal with both in business and my personal admin life. I’m also a big fan of it on websites where your requirements as a user can be very specific, such as insurance websites.
However, what I’m seeing more and more is the automated chatbots across sites, which are designed to emulate a real human being, however are very obviously just a robot.
If you’re going to include a live chat facility on your website, my advice would be to use a real person, as these bots are not only intrusive, but also portray a very cheap and lazy image of your brand. If your company can’t be bothered to present me with a real agent, offering real help, then I won’t give you any real attention.
As you can see, we’re fans of website animation here at Outlines Design. However, many sites these days go too far, and are reminiscent of a PowerPoint presentation circa 1999.
Keep your animation subtle to draw the users’ eye to what you want them to see, and use it to enhance their experience rather than hinder it.
If a user has to wait 10 seconds while your complex website animation finishes before they can click on something, then you need to have a bit of a rethink about your approach.
Try and remember what your core users objectives are when considering implementing these kinds of features. Stop compromising the experience for 90% of your users, just so that 1 person signs up to your newsletter that month, or 1 person replies on the chatbot. Think about the bigger picture, not just small wins.
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