Top 3 reasons to invest more time and money into your website

1. Irrelevant/old content

A good question to ask yourself is, would you send a prospective client to your website cold, without any prior contact with them, and feel comfortable and confident in the fact that they would be seeing an accurate representation of your business offering?

If the answer to that question is no, then it’s probably a good idea to at least consider a content overhaul, and possibly a complete redesign to go along with it.

2. Barely any traffic

If you haven’t got Google Analytics set up, or something similar in place which tracks your user engagement, I would strongly advise setting that up ASAP.

If you have, look at the number of hits you’re getting monthly. Also look at the bounce-rate i.e. number of users leaving after only viewing one page, as if this is higher than 50%, then that’s a big sign that your website in its current format, simply isn’t suited to the users its attracting. Either you’re marketing to the wrong users, or the website requires an overhaul to cater for your audience.

3. Reliance on prospecting

Part of the growth of any business is transitioning from the hunter to the hunted. Instead of wasting countless man hours and budget on direct prospecting, focus more on improving your marketing channels so that clients are coming to you.

Your website is a big part of generating leads, both online and offline, so if you’re finding the only clients you are getting come from direct marketing, you may need to review what’s in place.

Summary

Look at the 3 points above as warning signs more than anything. Your website should be an extension of any sales/marketing campaigns you have in place, and if its completely detached from that, there is no point in having it at all. You need to make sure your website is supporting your company as the business world transitions more and more into the online age.

Jonny Miller

Jonny Miller

July 30, 2019
Connect with me on LinkedIn

Get FREE Website Hints & Tips

Enter your details to receive FREE website hints & tips from our experienced online specialists

More FREE Website Tips...

Top 3 free tips to instantly improve your website

Top 3 free tips to instantly improve your website

Read More
Top 3 Recruitment Website Mistakes

Top 3 Recruitment Website Mistakes

Read More
Top 3 free ways to improve your website’s Google ranking

Top 3 free ways to improve your website’s Google ranking

Read More
Top 3 most annoying website features you should remove

Top 3 most annoying website features you should remove

Read More

What they say...

Terence Fox, Director at Singular Recruitment
5 stars

Amazing service from the first call onward. Personable, assertive, great technically & understood exactly what I wanted.

Terence Fox, Director at Singular Recruitment

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants
5 stars

Immediately understood my brand and target market.

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants

Daniel Bowes, Director at Radar Recruitment
5 stars

Delivery focused, nothing was ever too much hassle, and consistently overachieved on expectations.

Daniel Bowes, Director at Radar Recruitment

Wayne Costello, Director at Keylime
5 stars

In particular, the levels of service, patience and responsiveness were outstanding.

Wayne Costello, Director at Keylime

Rob Stephenson, Director at Engenio Search
5 stars

Having the intuition to deliver elements that even I as the customer didn’t know I wanted is incredibly impressive.

Rob Stephenson, Director at Engenio Search

Ian Laker, Director at Bosworth Wealth Management
5 stars

Overall excellent service and couldn't recommend enough if you want a vibrant, eye catching website.

Ian Laker, Director at Bosworth Wealth Management