Top 3 reasons to invest more time and money into your website

1. Irrelevant/old content

A good question to ask yourself is, would you send a prospective client to your website cold, without any prior contact with them, and feel comfortable and confident in the fact that they would be seeing an accurate representation of your business offering?

If the answer to that question is no, then it’s probably a good idea to at least consider a content overhaul, and possibly a complete redesign to go along with it.

2. Barely any traffic

If you haven’t got Google Analytics set up, or something similar in place which tracks your user engagement, I would strongly advise setting that up ASAP.

If you have, look at the number of hits you’re getting monthly. Also look at the bounce-rate i.e. number of users leaving after only viewing one page, as if this is higher than 50%, then that’s a big sign that your website in its current format, simply isn’t suited to the users its attracting. Either you’re marketing to the wrong users, or the website requires an overhaul to cater for your audience.

3. Reliance on prospecting

Part of the growth of any business is transitioning from the hunter to the hunted. Instead of wasting countless man hours and budget on direct prospecting, focus more on improving your marketing channels so that clients are coming to you.

Your website is a big part of generating leads, both online and offline, so if you’re finding the only clients you are getting come from direct marketing, you may need to review what’s in place.

Summary

Look at the 3 points above as warning signs more than anything. Your website should be an extension of any sales/marketing campaigns you have in place, and if its completely detached from that, there is no point in having it at all. You need to make sure your website is supporting your company as the business world transitions more and more into the online age.

Jonny Miller

Jonny Miller

Director at Outlines Design
Connect with me on LinkedIn

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What they say...

Howard Greenwood, Director at Jump Advisory
5 stars

The transition between concept, design, layout, and final product is simply outstanding and seamless. If are looking for a new website, then look no further.

Howard Greenwood, Director at Jump Advisory

Helen Maguire, Owner at HelRazors
5 stars

The vision I had for my website has been executed with perfection.

Helen Maguire, Owner at HelRazors

Fiona O’Carroll, Director at One Property Recruitment
5 stars

Jonny and Holly are amazing and make the process as easy as possible. I would not hesitate to recommend them. 5* in every way.

Fiona O’Carroll, Director at One Property Recruitment

Daniel Scorah, Director at InfraBe
5 stars

I have only praise for Jonny and his team! I have worked with him for over three years and he has become a trusted advisor.

Daniel Scorah, Director at InfraBe

Jamie Burbidge, Director at Bickham Montgomery
5 stars

I highly recommend Outlines Design. The team are extremely proficient, efficient and friendly.

Jamie Burbidge, Director at Bickham Montgomery

Daniel Bowes, Director at Radar Recruitment
5 stars

Delivery focused, nothing was ever too much hassle, and consistently overachieved on expectations.

Daniel Bowes, Director at Radar Recruitment