Top 3 Recruitment Website Mistakes

1. Too Corporate

One of the main challenges as a specialist recruitment website designer, is the vanilla, corporate image that a lot of clients feel they need to portray, and trying to talk them out of the same corporate colour schemes, and bland, posed stock images you’ve seen on hundreds of other sites.

Unless your market is filled with hoity-toity pomposity that is offended by anything other than the what the big, corporate conglomerates are doing, this isn’t the approach you need to take.

Recruitment is a crowded market, so be different, be yourself and retain your brand integrity. It will go a lot further with the majority of clients and candidates alike.

2. Too Cliché

Recruitment is one of those industries where you see a lot of the same, regurgitated, meaningless fluff when it comes to website content.

As with the corporate brand image, some recruiters are reluctant to project messages that accurately represent their business offering, and instead opt for cliché buzzwords that they think their audience want to see.

Your website isn’t a CV trying to score high on a competence checklist. It should be an accurate, concise and straight-talking representation of your business, so your users can get a clear understanding of what you’re all about.

3. Too Faceless

When you combine the first two points, what you end up with is a faceless brand with no personality and nothing different to write home about.

People buy from people, and expressing your personality as a business and as individuals within your business, will go a long way to establishing a user’s trust.

Don’t be afraid to firstly, show your face and secondly, show some personality too.

Summary

There is nothing wrong with taking inspiration from some of the big companies out there, however inspiration is all it should be, and you shouldn’t look to become an inferior copycat version. Your website should portray an accurate image of your business and the people within it, not someone else’s.

Jonny Miller

Jonny Miller

August 30, 2019
Connect with me on LinkedIn

Get FREE Website Hints & Tips

Enter your details to receive FREE website hints & tips from our experienced online specialists

More FREE Website Tips...

Top 3 free tips to instantly improve your website

Top 3 free tips to instantly improve your website

Read More
Top 3 Recruitment Website Mistakes

Top 3 Recruitment Website Mistakes

Read More
Top 3 free ways to improve your website’s Google ranking

Top 3 free ways to improve your website’s Google ranking

Read More
Top 3 most annoying website features you should remove

Top 3 most annoying website features you should remove

Read More

What they say...

Wayne Costello, Director at Keylime
5 stars

In particular, the levels of service, patience and responsiveness were outstanding.

Wayne Costello, Director at Keylime

Mark Wilson, Director at eLamb
5 stars

They project managed it really well and very responsive and open to design changes throughout the build phase.

Mark Wilson, Director at eLamb

Justin Sleep, Director at Vocative Consulting
5 stars

They were responsive and did exactly what they said they were going to do - really happy with the new site.

Justin Sleep, Director at Vocative Consulting

Daniel Scorah, Director at InfraBe
5 stars

I have only praise for Jonny and his team! I have worked with him for over three years and he has become a trusted advisor.

Daniel Scorah, Director at InfraBe

Mike Thornhill, Director at Assured Talent
5 stars

Amazing from start to finish. Highly professional and efficient throughout the process. Surpassed my expectations.

Mike Thornhill, Director at Assured Talent

Ben Kinley, Director at Huntington Reynolds
5 stars

Surpassed every single expectation. The level of support and service went above and beyond anything I've ever experienced from providers in this space.

Ben Kinley, Director at Huntington Reynolds