The attention spans of users is diminishing year-on-year, largely as a result of the push notification age, which negates the need for users to look for information in same way they used to.
When I started designing websites in 2005, I was told you had 10-15 seconds, then it was 7-10, now it’s 5 seconds and under. Because of this, web design has become a lot more challenging, with content and page flow being more important than ever.
To give yourself the best possible change of keeping the attention of your online audience, first identify 3 core user personas, then tailor your website content and imagery around those personas.
Mobile devices have taken over the browsing world in the last decade, and web design has followed, with the introduction of burger menus (the three horizontal lines), full-width grid style layouts, and more overall app-like behaviour.
The desktop site is a far from dead, especially in b2b environments, however its important to remember that mobile design will be setting the trends for the foreseeable future, and needs to be considered with every design decision that is made on your site.
The diminished attention spans combined with the mobile-first age, has resulted in an evolution of website content, with companies opting for more concise, bullet-point messaging to both keep the user’s attention, and reduce the amount of scrolling on a mobile device.
It’s ok to go into detail, but save that for the sub-pages, and keep your homepage as clear and as concise as possible.
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