Website design has changed a lot in the last 10 years, with the introduction of smartphones hugely impacting the approach and techniques adopted when creating websites. Below are a list of our top 3 things that you probably didn’t know about modern website design.

1. You’ve got 5 seconds

The attention spans of users is diminishing year-on-year, largely as a result of the push notification age, which negates the need for users to look for information in same way they used to.

When I started designing websites in 2005, I was told you had 10-15 seconds, then it was 7-10, now it’s 5 seconds and under. Because of this, web design has become a lot more challenging, with content and page flow being more important than ever.

To give yourself the best possible change of keeping the attention of your online audience, first identify 3 core user personas, then tailor your website content and imagery around those personas.

2. Mobile first

Mobile devices have taken over the browsing world in the last decade, and web design has followed, with the introduction of burger menus (the three horizontal lines), full-width grid style layouts, and more overall app-like behaviour.

The desktop site is a far from dead, especially in b2b environments, however its important to remember that mobile design will be setting the trends for the foreseeable future, and needs to be considered with every design decision that is made on your site.

3. Less is more

The diminished attention spans combined with the mobile-first age, has resulted in an evolution of website content, with companies opting for more concise, bullet-point messaging to both keep the user’s attention, and reduce the amount of scrolling on a mobile device.

It’s ok to go into detail, but save that for the sub-pages, and keep your homepage as clear and as concise as possible.

If you require assistance with your website design, you can get an instant quotebook a free consultation, or speak to us on LiveChat.

Jonny Miller

Jonny Miller

Director at Outlines Design
Connect with me on LinkedIn

What they say...

Amir Rasool, Director at Sumner & Scott
5 stars

We have developed a great working relationship and I look forward to working together more as I grow.

Amir Rasool, Director at Sumner & Scott

Mel Blackmore, Director at Blackmores
5 stars

Made the whole process easy and painless, with a fantastic new site to show for it!

Mel Blackmore, Director at Blackmores

Tim Wearing, Co-founder / Director at Chroma Recruitment Limited
5 stars

Talented, dedicated and organised, exactly what we need.

Tim Wearing, Co-founder / Director at Chroma Recruitment Limited

Zack Georgiou, Co-founder / Director at Chroma Recruitment Limited
5 stars

Their work is second to none and the quality is to the highest standard. Highly recommended!!

Zack Georgiou, Co-founder / Director at Chroma Recruitment Limited

Owanate Bestman, Director at Bestman Solutions
5 stars

Very personal and professional service which feels like a partnership.

Owanate Bestman, Director at Bestman Solutions

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants
5 stars

Immediately understood my brand and target market.

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants