Website design has changed a lot in the last 10 years, with the introduction of smartphones hugely impacting the approach and techniques adopted when creating websites. Below are a list of our top 3 things that you probably didn’t know about modern website design.

1. You’ve got 5 seconds

The attention spans of users is diminishing year-on-year, largely as a result of the push notification age, which negates the need for users to look for information in same way they used to.

When I started designing websites in 2005, I was told you had 10-15 seconds, then it was 7-10, now it’s 5 seconds and under. Because of this, web design has become a lot more challenging, with content and page flow being more important than ever.

To give yourself the best possible change of keeping the attention of your online audience, first identify 3 core user personas, then tailor your website content and imagery around those personas.

2. Mobile first

Mobile devices have taken over the browsing world in the last decade, and web design has followed, with the introduction of burger menus (the three horizontal lines), full-width grid style layouts, and more overall app-like behaviour.

The desktop site is a far from dead, especially in b2b environments, however its important to remember that mobile design will be setting the trends for the foreseeable future, and needs to be considered with every design decision that is made on your site.

3. Less is more

The diminished attention spans combined with the mobile-first age, has resulted in an evolution of website content, with companies opting for more concise, bullet-point messaging to both keep the user’s attention, and reduce the amount of scrolling on a mobile device.

It’s ok to go into detail, but save that for the sub-pages, and keep your homepage as clear and as concise as possible.

If you require assistance with your website design, you can get an instant quotebook a free consultation, or speak to us on LiveChat.

Jonny Miller

Director at Outlines Design
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What they say...

Jamie Burbidge, Director at Bickham Montgomery
5 stars

I highly recommend Outlines Design. The team are extremely proficient, efficient and friendly.

Jamie Burbidge, Director at Bickham Montgomery

Justin Sleep, Director at Vocative Consulting
5 stars

They were responsive and did exactly what they said they were going to do - really happy with the new site.

Justin Sleep, Director at Vocative Consulting

Shay Daniel, Director at Molecular Search
5 stars

Jonny is a very easy going professional with a personable approach and guides you through the whole process easily.

Shay Daniel, Director at Molecular Search

Dionne Midgley, Consultant at Elizabeth Scott
5 stars

They are very professional and their attention to detail is superb! Would definitely recommend working with them.

Dionne Midgley, Consultant at Elizabeth Scott

Daniel Bowes, Director at Radar Recruitment
5 stars

Delivery focused, nothing was ever too much hassle, and consistently overachieved on expectations.

Daniel Bowes, Director at Radar Recruitment

Adam Straker, Director at James Adams Group
5 stars

Quite simply, Outlines Design are fantastic and we'd highly recommend them.

Adam Straker, Director at James Adams Group