Top 3 web tactics for recruiters to try this year

1. Video job specs 

In a crowded industry, its important to do all you can to stand out from the crowd, not just with your clients, but your candidates too.

Video job specs are quickly becoming a popular way of reaching candidates more effectively, on social media in particular. These involve a consultant talking to the camera, explaining the opportunity available, the application criteria and how to apply.

The personal touch combined with the convenience of it being a short video, will only help increase the response-rate for your advertised roles.

Next time you’re writing a job spec, record a short video summary of it on your phone too. You can then post the video along with the full written job spec, on social platforms like Linkedin to encourage further applicants.

2. Google for Jobs

Keyword optimising your website pages for search is not a new concept, but doing so within your job specs is becoming more and more prevalent since the introduction of Google for jobs.

To give yourself the best chance of candidates seeing your jobs on Google, optimise them for the search terms your candidates are using e.g. “sales jobs essex”, and ensure you include information about the specific location, industry, contract type and where appropriate, salary bracket.

3. Live Chat

Live Chat is a fantastic way to engage with your users, to nurture leads and support your clients. The introduction of this feature has transformed the way we interact with our clients, levelled-up our technical support, and increased our customer satisfaction. There are many Live Chat tools out there, however the one we recommend is LiveChat Inc.

Automated chat bots are also increasing in popularity, especially with smaller businesses. These bots are designed to popup to users automatically with pre-written questions, to help funnel your users and guide them to the information they’re looking for. As with Live Chat, there are many options available, however we recommend looking at ChatBot.

 

Jonny Miller

Jonny Miller

Director at Outlines Design
Connect with me on LinkedIn

More FREE Website Tips...

Top 3 free tips to instantly improve your website

Top 3 free tips to instantly improve your website

Read More
Top 3 Recruitment Website Mistakes

Top 3 Recruitment Website Mistakes

Read More
Top 3 free ways to improve your website’s Google ranking

Top 3 free ways to improve your website’s Google ranking

Read More
Top 3 free ways to improve your website content

Top 3 free ways to improve your website content

Read More

What they say...

Scott Sherriden, Director at The Care Hub
5 stars

Brilliant service and quality website. I 100% recommend Outlines Design.

Scott Sherriden, Director at The Care Hub

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants
5 stars

Immediately understood my brand and target market.

Leila Chaudry, Councillor, Owner of Legal Compliance Consultants

Ian Laker, Director at Bosworth Wealth Management
5 stars

Overall excellent service and couldn't recommend enough if you want a vibrant, eye catching website.

Ian Laker, Director at Bosworth Wealth Management

Jonathan Sallis, Director at Mercury Hampton
5 stars

The website Jonny created was amazing and reflected exactly what we wanted.

Jonathan Sallis, Director at Mercury Hampton

Mark Bracknall, Director at Theo James Recruitment
5 stars

Extremely professional, patient and forward thinking. Created a superb website we are incredibly proud of.

Mark Bracknall, Director at Theo James Recruitment

Jamie Burbidge, Director at Bickham Montgomery
5 stars

I highly recommend Outlines Design. The team are extremely proficient, efficient and friendly.

Jamie Burbidge, Director at Bickham Montgomery