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Top 3 web tactics for recruiters to try this year

1. Video job specs 

In a crowded industry, its important to do all you can to stand out from the crowd, not just with your clients, but your candidates too.

Video job specs are quickly becoming a popular way of reaching candidates more effectively, on social media in particular. These involve a consultant talking to the camera, explaining the opportunity available, the application criteria and how to apply.

The personal touch combined with the convenience of it being a short video, will only help increase the response-rate for your advertised roles.

Next time you’re writing a job spec, record a short video summary of it on your phone too. You can then post the video along with the full written job spec, on social platforms like Linkedin to encourage further applicants.

2. Google for Jobs

Keyword optimising your website pages for search is not a new concept, but doing so within your job specs is becoming more and more prevalent since the introduction of Google for jobs.

To give yourself the best chance of candidates seeing your jobs on Google, optimise them for the search terms your candidates are using e.g. “sales jobs essex”, and ensure you include information about the specific location, industry, contract type and where appropriate, salary bracket.

3. Live chat

When done properly, live chat is a fantastic way to engage with your users. Chatbots are increasing in popularity, especially with smaller businesses. These bots are designed to popup to users automatically with generic questions, in an attempt to obtain information from them on your behalf.

However, instead of that, I would recommend retaining the authenticity of the live chat feature, and ensure your users are engaging with a real-life human being to stand the best chance of them retaining their interest.

There are numerous good value live chat software providers out there, including Zendesk and Olark.

Jonny Miller

Jonny Miller

August 15, 2019
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