Everyone has a website these days, which is why it’s more important than ever for businesses to stay ahead. Below are our top 5 ways your business can benefit from modern web design.
User attention spans are diminishing all the time, largely due to the push notification age, in which users no longer have to seek information as it’s all presented to them.
Social media notifications, breaking news stories, YouTube and Instagram videos etc, have all contributed to this, which is why it’s so important for your business to keep up with these user habits, and create a website for your business that’s as engaging as possible.
There are many different ways to improve your user engagement, but it all starts with a strong, clean, modern web design, to instantly build trust with the user, and make their mind up that this is the right website and business for them.
Does your website engage with your users? If not, it might be time to think about a redesign.
Many business owners fail to really consider their audience when thinking about their website, but when it comes down to it, the audience is the only thing that matters, as they are the difference between a website effectively serving its purpose, and not being worth the cost of the domain name.
Put yourself in the shoes of your users and try to analyse whether or not your current website relates to you. Does it have the right imagery and photography? Is it clear in what services are being offered? Is the language and tone appropriate? Can you relate to the brand and the overall colourscheme?
Looking at your website from this perspective will help you establish whether it’s time for a change.
You may not rely on your website for business, but that doesn’t mean it doesn’t play a vitally important role. Some business owners may have a firm grasp on their business development and lead generation, and insist their website is simply there in the background playing an supporting role, but how can you be sure it’s playing the RIGHT role?
When touting for business, whether that be targetting business development, social media, advertising etc, it’s easy to look in the wrong places if a campaign isn’t going to plan. Could it not be the case that your email marketing is perfect, your social media activity is more than sufficient, and you are advertising in all of the right places, but that when it comes down to it, your website is actually what’s letting the side down?
You would be very surprised how many prospective clients make their final decision on vendors, and if they feel that your website is not right, that could be the difference. The tragedy in this instance being that you rarely find this out, and are left wondering what the difference-maker actually was.
If your website is neglected, and not reflective of your other sales and marketing collatoral that you’re focussing your attentions on, then it may be time for you to consider a change, to ensure that your website is not the cause of any hot leads going cold.
No matter what efforts you make to build your brand and promote your business, some of your competitors will be doing more, whether that is due to them having a bigger marketing budget, more internal resource or more miles on the clock as a business.
Many businesses make the mistake of thinking that they can ignore the fundamentals when it comes to branding and marketing – something which has a knock-on-effect when it comes to their website.
You may have had your logo done on Fiverr and built yourself a Wix website to keep costs down initially, but are you now lagging behind the competition? Is it time for a change and for you to invest more time and money into your brand and your website to help take your business to the next level, or even just sustain it’s position?
Users browsing habits have drastically changed over the past 10 years, with the percentage of users exclusively browsing the web on their mobile device, increasing year-on-year.
This change has resulted in websites having to adapt, and businesses needing to make sure that the ever-increasing number of mobile users accessing their websites, are catered for in exactly the same way as desktop users.
As an exercise, open up your mobile device – whether it be your iPhone or your tablet, and go to your website. Have a click around and from the perspective of your target audience, ask yourself, does this website cater for me? Is the navigation intuitive? Can I find everything I’m looking for? Does it encourage me to engage? If the answer to any of these questions is no, then it may be time to look at a new web design.