Website speed test tools: Our Top 3

Website performance is so important for a variety of reasons, but how do you truly know if your website is performing as it should? Below are our top 3 website speed test tools that’ll give you all of the information you need.

1. Google PageSpeed Insights

This is probably the most commonly used website speed test tool, and with good reason.

Although some web designers will say that Google’s criteria is pedantic and nothing but an inconvenience, whether you agree with Google’s criteria or not, meeting it is vitally important if you’re serious about your website performance, whether that be speed or search ranking.

Google leads the way when it comes to search engines, and that will most likely not change in our lifetime, so ticking their boxes will ultimately mean a higher ranking, which leads to more traffic, and more revenue for your business.

Google PageSpeed Insights may be a little difficult to get your head around but trust me, once you have got to grips with it, you won’t look back.

2. HubSpot’s Website Grader

HubSpot’s Website Grader is a simple, well designed website speed test tool, that gives very clear output – even for the most novice web designers and web developers.

It breaks down your website performance into four categories; performance, SEO, mobile and security, giving you a score for each, represented in a traffic light display – red being bad, amber being ok and green being good.

These categories are then broken down even further, giving individual traffic light scores to the elements that make up that category. For example, performance is broken down into page size in MB, number of page requests, page speed, page caching etc – all of which equate to the overall score for that category.

Although some of HubSpot’s criteria is debatable, this website speed test tool will give you a clear and concise overview of what issues may exist with your website, in a much more user friendly way than Google PageSpeed Insights.

3. UberSuggest

UberSuggest is more than just a website speed test tool – it’s our chosen tool for competitor and keyword analysis, and overall SEO strategy.

It has a very intuitive interface where you can type in your website address, and it will generate a website performance report – what they call an “SEO Analyser” – almost like a dashboard overview broken down into several sections for example, on-page SEO scores, mobile and desktop speed scores, and even gives a list of suggested changes to help improve the overall performance of your website.

This SEO Analyser is just the tip of the iceberg when it comes to UberSuggest’s functionality, which is why it only shows limited data in their free version, with pricing starting from £29 per month for unlimited searches. A price well worth it if you’re serious about your website performance both from a technical and SEO perspective.

Summary

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