Why Responsive Design is Essential for Recruitment Agencies

Regardless of what services you offer, having a well-designed website with a responsive design is essential. Responsive design allows your website to adapt depending on the size of your visitor’s screen size, and offers a user-friendly experience to work across desktop, mobile and tablet. More candidates than ever are looking for jobs using their smartphones, so we’ve rounded up some of the most important reasons why responsive design is important to recruitment agencies.

Your customers are on mobile

If you want to capture potential candidates for your jobs, then you have to go where they are! KeltonGlobal recently revealed that 86% of job seekers use their smartphones when looking for a job, and 70% want to be able to apply via mobile, too. If your website isn’t responsive, form filling and reading job specifications will be tough – and you’re likely to lose them before they press send.

User experience is important

In our ever-digital world, it has never been more important to offer a user-friendly experience online. In fact, 38% of people said that they would stop engaging with a website if it had an unattractive design, which could mean you are losing out on valuable job applicants. A responsive website design improves the user experience, and in turn, will keep candidates on your site longer.

Your customers can look for a job anywhere

You might be offering the best recruitment services around, but your customers are always in control. If they don’t like the look of your website, or it doesn’t respond well on mobile, you’re likely to lose them to a competitor. Mobile browsing has a higher bounce rate than traditional browsing, and with global job sites offering mobile apps and user-focused websites, you have to compete.

There are thousands of devices on the market

Without exaggeration, there are thousands of different types of devices on the market – iPads, tablets, smartphones and desktops – and it would be frankly impossible to test your website on each of them. By opting for a responsive design, you can rest assured that your website will maintain its great look on every device out there, which will reduce the need for your visitors to zoom, resize or scroll, allowing them to focus on your content.

It’s good for Search Engine Optimisation

As well as keeping your users happy, responsive web design is great for Search Engine Optimisation (SEO). Google itself ranks websites with responsive designs and fast loading speeds above sites that don’t, so investing in a quality web design service makes total financial sense.

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Julia Hendrick, Director at Socium Search
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